Unmetric Analyze gives you Reach and Impressions metrics for most brand’s Facebook Pages and their Posts. Being the walled garden that Facebook is when it comes to this type of data, we do our level best to estimate Reach and Impressions with the data we have available. 

Xia, our AI becomes more accurate the more data it ingests and we're sure you'd rather be working with actual numbers than our estimates. 

Connect to Facebook Insights on the Unmetric Analyze platform and we’ll take the metrics *directly from your brand’s Page. Once you connect, you’ll get a more accurate representation of your brand profile. This is particularly important, especially when you’re comparing stats with other brands. 

Connecting your Page to Facebook Insights ensures the following metrics will be accurate: 

  • Reach
  • Impressions
  • Engagement (if formula selected includes Reach/Impressions)

Wait, there’s more. Connecting your Facebook Page on the platform will also give you access to use Facebook’s Engagement formula. Which means the Engagement metrics you see on Facebook Insights can be the same as what you see on Unmetric Analyze. 

Once you’re connected, you’ll see actual data from your Page throughout the platform and in your Reports. 

*Private data shared with us will remain confidential. Only the admins of your Facebook Page will be able to view this data. For more, read our privacy policy

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