Is your brand too unique to fit our list of industries? Or do they fit in a variety of industries? Fix that by creating a custom industry just for your brand and its competitors. 

One of our clients, who was one of the sponsors for the Olympics, created a custom industry to compare their performance against other sponsors. They didn’t look at these brands as competitors every day, but by putting them in a custom industry, they could measure how engaging they were compared to other sponsors.