People use Discover to find awesome content that you can filter by industry, geography, social network and brand, but what if you could filter even further? Introducing our Dominant colors filter, where you can further filter content by a color found in the images of your posts.
As of now, this is available for content on Facebook and Instagram. Here’s how you do it.
Filter content by color:
After typing the keywords of your search or even clicking one of our suggested topics, click on the paint icon in the search bar. Say for National Hamburger Day, you’re looking for posts with the color ‘red’ in its images.
Click on Specific and select the color and its exact shade below. If you select All, it’s implied that you’re looking for posts with all or any colors in its images.
Once you’ve zeroed in on a specific color, click Apply. And that’s it, you’ll find posts featuring images that contain that color!
Remember, you can use a combination of filters including our advanced keywords search and our new object filter. Or, you could simply search for a color within posts without any keywords by simply clicking on one of the colors on the homepage or applying only the color filter. It’s totally up to you!
Find the most used colors for a certain topic:
Curious to see what kind of colors brands used in their images for content around a certain topic? Once you’ve made a search, click on the Analysis tab and scroll down to Image Analysis to see the most popular colors brands used in their content. Click on a color to see posts featuring that color. And don’t forget, you can always add these posts to a board!
P.S. You'll also find a Word Cloud with words and phrases most often used when brands talk about a topic as well as its popularity across time and across industries.