Share of Voice gives you a definitive look into how much your brand dominates on a social network as you go head to head with your competitors. 

Click on the Share of Voice tab under Compare and choose a Group as well as a time period. We display your Share of Voice in the form of a pie chart, depicting the leader in terms of volume of content, Likes and Comments. These charts can be downloaded. 

Users can also type in a keyword specific to their industry (for example, retailers might want to type in ‘summer sale’) to calculate how much the term is used by competitors. This will gather only the content with the specified keyword and break down the Share of Voice and engagement metrics for this content. 

The content analyzed for this feature does not include career updates but regular LinkedIn posts. 

The Share of Voice feature is not only available for LinkedIn under the Compare section but also for your Facebook, Twitter and Instagram content!

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