What is the EMV index?
Learn more about the formula that calculates a post's Engagement in dollars.
Shruti Ramanujam avatar
Written by Shruti Ramanujam
Updated over a week ago

The EMV (Earned Media Value) index is the industry standard for dollar valuations of social media content furnished by Social Index. 

Social Index determines the dollar value for various interaction metrics such as Likes, Comments and Shares on a daily basis. These values are integrated into the formula resulting in a dollar valuation of a post’s Engagement. 

As the value per Like, Share and Comment can change daily, the Engagement can also change. 

Please note that dollar valuation Engagement is available only for posts published after April 23, 2019. For posts before that, you’ll see the Engagement as 0. 

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