Adding a social profile is the first step to benchmarking your brand with other competitors.

To get started, please follow the steps below.

  1. Click on the + icon from the bottom left followed by Add Profiles. (If you don't see the Add Profiles option, it is most likely that you are an additional user on the account. Contact the primary account holder on your team to add the profile.)

  2. Next, click on the icon for the applicable social network (Facebook, Twitter, Instagram, or YouTube).

  3. In the search box, type a brand name (e.g., Amazon Kindle) or a brand handle (e.g., @kindle) or paste the URL of the brand’s social page (e.g., https://facebook.com/kindle).

  4. Click on the + icon and choose a group you’d like to add the brand under (here is an article on how groups work).

What if my profile wasn't found?

Can’t find a brand you are looking to add? Try searching for the brand’s handle (e.g., @kindle) or paste the URL of the brand’s Facebook Page (e.g., https://www.facebook.com/nike/)

If you still can’t find the brand, it may not be available in our database of brands. We'll check if the profile is in the social network’s API. If we find it, you will have the option to click Request.

Once that's done, the profile will be added to an industry, Transit. Transit is a temporary industry implying that the profile will be "in transit" until an appropriate industry can be defined. When we start collecting data, the profile will be transferred to the appropriate industry.

You will see an initial set of metrics for the brand within 3 hours. The metrics available will differ depending on the social network. Find out more here. The full set of metrics will be available in 24 hours.

If we couldn't find the URL/profile name you submitted in our database and API, you can submit it for review. We'll take a look and get back to you in 24 hours.

Viewing your requested Profiles

To locate your requested profiles, you can click on your user icon followed by Settings > Manage > Requested Profiles.

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