Sort your brands into Groups to benchmark like a pro. Benchmarking is tricky business and more often than not we’re comparing our stats to more than one brand.

Sorting your competitive sets into groups allows you to benchmark the brands within each of these groups, to understand which brand holds the advantage across a spread of metrics under the Compare section.

Groups help you organize your brands. When you add a brand to your dashboard, you can choose a group you’d like to add the brand

Once you’ve added a set of brands to a group, you can easily compare these set of brands in Compare.

If you’d like to further manage your groups, you can click Settings (cog icon) from the bottom left, followed by Manage > Profiles / Groups.

Here, you can add new groups, edit the name of and existing group, or add new profiles.

You can create up to 50 groups on your Unmetric dashboard.