Happy? Sad? Ambivalent? 

Sentiment Analysis identifies how people perceive a brand. How do we do it? We use Natural Language Processing on Facebook Brand Posts, Fan Posts and Twitter mentions to find indicators that will tell users with a certain degree of accuracy if their brands evoke a Positive, Negative or Neutral sentiment. 

We’ll not only tell you the overall sentiment shown towards your brand, but also break down the sentiment on a per post level, allowing for further customization. Also, it’s possible to change the sentiment (in case you think the processor didn’t classify it right, owing to slang, lingo etc) in individual posts. 

Head over to the Analyze Profiles section of Facebook, and check it out under the Brand Posts tab.