One of the more popular ways brands drum up engagement is through videos.
Unmetric shows you the number of Views for videos on Facebook and Instagram. Any time one of your videos is watched, it counts as a View. Auto-played videos that are watched for a minimum of three seconds while muted also count towards this metric. And if you’re the type of brand that publishes LIVE videos, we also track the Views for Facebook Live videos. (Please note that for Facebook, Video Views are available for a profile from the date it is added to the Unmetric database till Feb 25, 2019)
To see a consolidated number of Video Views for a brand and the Video Views for individual posts, select a brand’s Facebook or Instagram page in Analyze Profiles and click on Brand Posts.
To see a breakdown of the types of content you’re posting and their corresponding Engagement Scores, click on Post Types.
Are you looking to benchmark your brand’s videos with your competitors? Head over to Compare Groups, click Brand Posts and scroll down to see how your videos performed.
As always, you can download these metrics by clicking Export data.