A large part of customer service is measuring the brand's Mentions on Twitter and correlating that towards their responsiveness by measuring the brand's Replies. 

Find that correlation of data to further refine your reactive engagement strategies under the Customer Service section of Analyze Profiles.

Our processors don't always pick up automatically on brand mentions, so just give us a heads up and we'll ensure your set of brands are collecting Mentions data on Unmetric, going forward.

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