To download a Multi-Network Comparison Report, you must first create a Brand label. It’s one brand’s various social profiles, one from each social network. For example, if you’re comparing the brands Coca-cola and Pepsi across Facebook, Twitter, and Instagram, you’ll create two Brand labels, give each a name and add the respective Facebook, Twitter and Instagram social profiles to each group.

Keep in mind that this is a one-time set-up. After your brand labels have been defined, you don’t have to do it again. You can create as many brand labels as you like with any brand you’d like.