Unmetric

Learn more about the formula that calculates a post's Engagement in dollars.

What is the EMV index?

Select the EMV formula to see a dollar valuation for any brand’s posts on Facebook and Instagram.

Using the EMV Engagement formula in Unmetric Analyze

How do we calculate the Average Engagement for a brand?

Calculating a brand's Average Engagement

Get Promoted and Organic data supplied by Facebook's API

Plugging in verified Promoted and Organic data

Get estimated Reach and Impressions metrics for any brand’s Instagram Posts.

Instagram Reach and Impressions

See what words are most commonly used in all the comments left on Brand Posts.

Facebook User Comments Word Cloud

A comprehensive list of all the metrics we cover

Our list of metrics

Our new automated Profile addition process ensures that you'll be able to see most data in just 3 hours

Metrics available for newly added Brand Profiles

Shruti Ramanujam

Vaibhavi Prakash

Sikandar

Our featured metrics, methodologies and more

Unmetricʼs metrics

A glossary of definitions

Average Response/Reply Time (ART)

We track campaigns with human-tagged intelligence along with AI driven insights

Campaign Intelligence

Our approach to estimating Reach & Impressions for Facebook.

Reach and Impressions

Sentiment Analysis

Identify the brand leading the metrics amongst your competition

Share of Voice

Timing Analysis

Calculate engagement using our customizable formulas

Unmetric’s Engagement Score

Shivani Parasher

Definitions in detail

Find out if a competitor is partnering with another brand

Branded Content tab

Xia detects your competitors' promoted/paid content on Facebook

Identifying Organic and Promoted posts

Get a quick lowdown on how a brand is performing on Instagram with a customizable dashboard

Customizing your Instagram Compare Overview

Instagram Campaign Intelligence

We've revamped our Facebook and Twitter word clouds

Presenting a whole new Word Cloud

Find out what words are most commonly used in the comments left by your brand's fans

Facebook Comments Word Cloud

Get a timeline of the rises and falls in Interactions for separate Brand Posts

Interaction graphs for Brand Posts

Search for keywords and filter by content type for Facebook Brand Posts

Filtering and searching within Brand Posts

Plugging in Owned Reach and Impressions

Features

Find answers and get help from Intercom Support and Community Experts

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Title

{assigneeName} needs more information from you