Unmetricʼs metrics

What is the EMV index?

Learn more about the formula that calculates a post's Engagement in dollars.

Written by Shruti Ramanujam
Updated over a week ago

Using the EMV Engagement formula in Unmetric Analyze

Select the EMV formula to see a dollar valuation for any brand’s posts on Facebook and Instagram.

Written by Shruti Ramanujam
Updated over a week ago

Calculating a brand's Average Engagement

How do we calculate the Average Engagement for a brand?

Written by Shruti Ramanujam
Updated over a week ago

Plugging in verified Promoted and Organic data

Get Promoted and Organic data supplied by Facebook's API

Written by Shruti Ramanujam
Updated over a week ago

Metrics available for Instagram Stories

We can get you Stories data on request.

Written by Shruti Ramanujam
Updated over a week ago

Instagram Reach and Impressions

Get estimated Reach and Impressions metrics for any brand’s Instagram Posts.

Written by Shruti Ramanujam
Updated over a week ago

Facebook User Comments Word Cloud

See what words are most commonly used in all the comments left on Brand Posts.

Written by Shruti Ramanujam
Updated over a week ago

Our list of metrics

A comprehensive list of all the metrics we cover

Written by Vaibhavi Prakash
Updated over a week ago

Metrics available for newly added Brand Profiles

Our new automated Profile addition process ensures that you'll be able to see most data in just 3 hours

Written by Shruti Ramanujam
Updated over a week ago

A glossary of definitions

Understand Unmetric

Written by Vaibhavi Prakash
Updated over a week ago

Average Response/Reply Time (ART)

A measure of Customer Service rates

Written by Vikram Ravi
Updated over a week ago

Campaign Intelligence

We track campaigns with human-tagged intelligence along with AI driven insights

Written by Vaibhavi Prakash
Updated over a week ago

Reach and Impressions

Our approach to estimating Reach & Impressions for Facebook.

Written by Vaibhavi Prakash
Updated over a week ago

Sentiment Analysis

How do people feel about your brand?

Written by Vaibhavi Prakash
Updated over a week ago

Share of Voice

Identify the brand leading the metrics amongst your competition

Written by Shivani Parasher
Updated over a week ago

Timing Analysis

Strategize the timing of your content

Written by Shivani Parasher
Updated over a week ago

Twitter Mentions

Measure the frequency of brand mentions

Written by Vaibhavi Prakash
Updated over a week ago

Unmetric’s Engagement Score

Calculate engagement using our customizable formulas

Written by Vaibhavi Prakash
Updated over a week ago

Video Views

Metrics on video posts for Facebook and Instagram

Written by Shivani Parasher
Updated over a week ago

Branded Content tab

Find out if a competitor is partnering with another brand

Written by Shruti Ramanujam
Updated over a week ago

Identifying Organic and Promoted posts

Xia detects your competitors' promoted/paid content on Facebook

Written by Vaibhavi Prakash
Updated over a week ago

Customizing your Instagram Compare Overview

Get a quick lowdown on how a brand is performing on Instagram with a customizable dashboard

Written by Shruti Ramanujam
Updated over a week ago

Instagram Campaign Intelligence

Written by Shruti Ramanujam
Updated over a week ago

Presenting a whole new Word Cloud

We've revamped our Facebook and Twitter word clouds

Written by Shruti Ramanujam
Updated over a week ago

Facebook Comments Word Cloud

Find out what words are most commonly used in the comments left by your brand's fans

Written by Shruti Ramanujam
Updated over a week ago

Interaction graphs for Brand Posts

Get a timeline of the rises and falls in Interactions for separate Brand Posts

Written by Shruti Ramanujam
Updated over a week ago

Filtering and searching within Brand Posts

Search for keywords and filter by content type for Facebook Brand Posts

Written by Shruti Ramanujam
Updated over a week ago

Plugging in Owned Reach and Impressions

Get actual data instead of estimated.

Written by Shruti Ramanujam
Updated over a week ago