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Unmetricʼs metrics
Our featured metrics, methodologies and more
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26 articles in this collection
Written by
Vaibhavi Prakash,
Sikandar,
Shivani Parasher
and 1 other
What is the EMV index?
Learn more about the formula that calculates a post's Engagement in dollars.
Written by
Shruti Ramanujam
Updated over a week ago
Using the EMV Engagement formula in Unmetric Analyze
Select the EMV formula to see a dollar valuation for any brand’s posts on Facebook and Instagram.
Written by
Shruti Ramanujam
Updated over a week ago
Calculating a brand's Average Engagement
How do we calculate the Average Engagement for a brand?
Written by
Shruti Ramanujam
Updated over a week ago
Plugging in verified Promoted and Organic data
Get Promoted and Organic data supplied by Facebook's API
Written by
Shruti Ramanujam
Updated over a week ago
Instagram Reach and Impressions
Get estimated Reach and Impressions metrics for any brand’s Instagram Posts.
Written by
Shruti Ramanujam
Updated over a week ago
Facebook User Comments Word Cloud
See what words are most commonly used in all the comments left on Brand Posts.
Written by
Shruti Ramanujam
Updated over a week ago
Our list of metrics
A comprehensive list of all the metrics we cover
Written by
Vaibhavi Prakash
Updated over a week ago
Metrics available for newly added Brand Profiles
Our new automated Profile addition process ensures that you'll be able to see most data in just 3 hours
Written by
Shruti Ramanujam
Updated over a week ago
Definitions in detail
A glossary of definitions
Understand Unmetric
Written by
Vaibhavi Prakash
Updated over a week ago
Average Response/Reply Time (ART)
A measure of Customer Service rates
Written by
Sikandar
Updated over a week ago
Campaign Intelligence
We track campaigns with human-tagged intelligence along with AI driven insights
Written by
Vaibhavi Prakash
Updated over a week ago
Reach and Impressions
Our approach to estimating Reach & Impressions for Facebook.
Written by
Vaibhavi Prakash
Updated over a week ago
Sentiment Analysis
How do people feel about your brand?
Written by
Vaibhavi Prakash
Updated over a week ago
Share of Voice
Identify the brand leading the metrics amongst your competition
Written by
Shivani Parasher
Updated over a week ago
Timing Analysis
Strategize the timing of your content
Written by
Shivani Parasher
Updated over a week ago
Twitter Mentions
Measure the frequency of brand mentions
Written by
Vaibhavi Prakash
Updated over a week ago
Unmetric’s Engagement Score
Calculate engagement using our customizable formulas
Written by
Vaibhavi Prakash
Updated over a week ago
Features
Branded Content tab
Find out if a competitor is partnering with another brand
Written by
Shruti Ramanujam
Updated over a week ago
Identifying Organic and Promoted posts
Xia detects your competitors' promoted/paid content on Facebook
Written by
Vaibhavi Prakash
Updated over a week ago
Customizing your Instagram Compare Overview
Get a quick lowdown on how a brand is performing on Instagram with a customizable dashboard
Written by
Shruti Ramanujam
Updated over a week ago
Instagram Campaign Intelligence
Written by
Shruti Ramanujam
Updated over a week ago
Presenting a whole new Word Cloud
We've revamped our Facebook and Twitter word clouds
Written by
Shruti Ramanujam
Updated over a week ago
Facebook Comments Word Cloud
Find out what words are most commonly used in the comments left by your brand's fans
Written by
Shruti Ramanujam
Updated over a week ago
Interaction graphs for Brand Posts
Get a timeline of the rises and falls in Interactions for separate Brand Posts
Written by
Shruti Ramanujam
Updated over a week ago
Filtering and searching within Brand Posts
Search for keywords and filter by content type for Facebook Brand Posts
Written by
Shruti Ramanujam
Updated over a week ago
Plugging in Owned Reach and Impressions
Get actual data instead of estimated.
Written by
Shruti Ramanujam
Updated over a week ago