Unmetricʼs metrics

Our featured metrics, methodologies and more

Vikram Ravi avatar Shivani Parasher avatar Saimah Musvee avatar +1
30 articles in this collection
Written by Vikram Ravi, Shivani Parasher, Saimah Musvee and 1 other

What is the EMV index?

Learn more about the formula that calculates a post's Engagement in dollars.
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Written by Shruti Ramanujam
Updated over a week ago

Using the EMV Engagement formula in Unmetric Analyze

Select the EMV formula to see a dollar valuation for any brand’s posts on Facebook and Instagram.
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Written by Shruti Ramanujam
Updated this week

What demographic data do we provide?

Unmetric Analyze provides demographic data for brands on Facebook.
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Written by Shruti Ramanujam
Updated over a week ago

Calculating a brand's Average Engagement

How do we calculate the Average Engagement for a brand?
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Written by Shruti Ramanujam
Updated over a week ago

Plugging in verified Promoted and Organic data

Get Promoted and Organic data supplied by Facebook's API
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Written by Shruti Ramanujam
Updated over a week ago

Finding a brand’s Share of Voice on LinkedIn

See which brand is dominating LinkedIn
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Written by Shruti Ramanujam
Updated over a week ago

Metrics available for Instagram Stories

We can get you Stories data on request.
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Written by Shruti Ramanujam
Updated over a week ago

Instagram Reach and Impressions

Get estimated Reach and Impressions metrics for any brand’s Instagram Posts.
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Written by Shruti Ramanujam
Updated this week

Facebook User Comments Word Cloud

See what words are most commonly used in all the comments left on Brand Posts.
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Written by Shruti Ramanujam
Updated this week

Our list of metrics

A comprehensive list of all the metrics we cover
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Written by Saimah Musvee
Updated over a week ago

Metrics available for newly added Brand Profiles

Our new automated Profile addition process ensures that you'll be able to see data in just 3 hours
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Written by Shruti Ramanujam
Updated over a week ago