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Unmetricʼs metrics
Our featured metrics, methodologies and more



What is the EMV index?
Using the EMV Engagement formula in Unmetric Analyze
Calculating a brand's Average Engagement
Plugging in verified Promoted and Organic data
Instagram Reach and Impressions
Facebook User Comments Word Cloud
Our list of metrics
Metrics available for newly added Brand Profiles
Branded Content tab
Identifying Organic and Promoted posts
Customizing your Instagram Compare Overview
Instagram Campaign Intelligence
Presenting a whole new Word Cloud
Facebook Comments Word Cloud
Interaction graphs for Brand Posts
Filtering and searching within Brand Posts
Plugging in Owned Reach and Impressions