Unmetricʼs metrics

What is the EMV index?

Learn more about the formula that calculates a post's Engagement in dollars.

Written by Shruti Ramanujam
Updated today

Using the EMV Engagement formula in Unmetric Analyze

Select the EMV formula to see a dollar valuation for any brand’s posts on Facebook and Instagram.

Written by Shruti Ramanujam
Updated today

Calculating a brand's Average Engagement

How do we calculate the Average Engagement for a brand?

Written by Shruti Ramanujam
Updated today

Plugging in verified Promoted and Organic data

Get Promoted and Organic data supplied by Facebook's API

Written by Shruti Ramanujam
Updated today

Instagram Reach and Impressions

Get estimated Reach and Impressions metrics for any brand’s Instagram Posts.

Written by Shruti Ramanujam
Updated today

Facebook User Comments Word Cloud

See what words are most commonly used in all the comments left on Brand Posts.

Written by Shruti Ramanujam
Updated today

Our list of metrics

A comprehensive list of all the metrics we cover

Written by Vaibhavi Prakash
Updated today

Metrics available for newly added Brand Profiles

Our new automated Profile addition process ensures that you'll be able to see most data in just 3 hours

Written by Shruti Ramanujam
Updated today

A glossary of definitions

Understand Unmetric

Written by Vaibhavi Prakash
Updated today

Average Response/Reply Time (ART)

A measure of Customer Service rates

Written by Sikandar
Updated today

Campaign Intelligence

We track campaigns with human-tagged intelligence along with AI driven insights

Written by Vaibhavi Prakash
Updated today

Reach and Impressions

Our approach to estimating Reach & Impressions for Facebook.

Written by Vaibhavi Prakash
Updated today

Sentiment Analysis

How do people feel about your brand?

Written by Vaibhavi Prakash
Updated today

Share of Voice

Identify the brand leading the metrics amongst your competition

Written by Shivani Parasher
Updated today

Timing Analysis

Strategize the timing of your content

Written by Shivani Parasher
Updated today

Twitter Mentions

Measure the frequency of brand mentions

Written by Vaibhavi Prakash
Updated today

Unmetric’s Engagement Score

Calculate engagement using our customizable formulas

Written by Vaibhavi Prakash
Updated today

Branded Content tab

Find out if a competitor is partnering with another brand

Written by Shruti Ramanujam
Updated today

Identifying Organic and Promoted posts

Xia detects your competitors' promoted/paid content on Facebook

Written by Vaibhavi Prakash
Updated today

Customizing your Instagram Compare Overview

Get a quick lowdown on how a brand is performing on Instagram with a customizable dashboard

Written by Shruti Ramanujam
Updated today

Instagram Campaign Intelligence

Written by Shruti Ramanujam
Updated today

Presenting a whole new Word Cloud

We've revamped our Facebook and Twitter word clouds

Written by Shruti Ramanujam
Updated today

Facebook Comments Word Cloud

Find out what words are most commonly used in the comments left by your brand's fans

Written by Shruti Ramanujam
Updated today

Interaction graphs for Brand Posts

Get a timeline of the rises and falls in Interactions for separate Brand Posts

Written by Shruti Ramanujam
Updated today

Filtering and searching within Brand Posts

Search for keywords and filter by content type for Facebook Brand Posts

Written by Shruti Ramanujam
Updated today

Plugging in Owned Reach and Impressions

Get actual data instead of estimated.

Written by Shruti Ramanujam
Updated today