What is the EMV index?

Learn more about the formula that calculates a post's Engagement in dollars.

Written by Shruti Ramanujam
Updated over a week ago

Using the EMV Engagement formula in Unmetric Analyze

Select the EMV formula to see a dollar valuation for any brand’s posts on Facebook and Instagram.

Written by Shruti Ramanujam
Updated this week

What demographic data do we provide?

Unmetric Analyze provides demographic data for brands on Facebook.

Written by Shruti Ramanujam
Updated over a week ago

Calculating a brand's Average Engagement

How do we calculate the Average Engagement for a brand?

Written by Shruti Ramanujam
Updated over a week ago

Plugging in verified Promoted and Organic data

Get Promoted and Organic data supplied by Facebook's API

Written by Shruti Ramanujam
Updated over a week ago

Finding a brand’s Share of Voice on LinkedIn

See which brand is dominating LinkedIn

Written by Shruti Ramanujam
Updated over a week ago

Metrics available for Instagram Stories

We can get you Stories data on request.

Written by Shruti Ramanujam
Updated over a week ago

Instagram Reach and Impressions

Get estimated Reach and Impressions metrics for any brand’s Instagram Posts.

Written by Shruti Ramanujam
Updated this week

Facebook User Comments Word Cloud

See what words are most commonly used in all the comments left on Brand Posts.

Written by Shruti Ramanujam
Updated this week

Our list of metrics

A comprehensive list of all the metrics we cover

Written by Saimah Musvee
Updated over a week ago

Metrics available for newly added Brand Profiles

Our new automated Profile addition process ensures that you'll be able to see data in just 3 hours

Written by Shruti Ramanujam
Updated over a week ago

A glossary of definitions

Understand Unmetric

Written by Saimah Musvee
Updated over a week ago

Average Response/Reply Time (ART)

A measure of Customer Service rates

Written by Vikram Ravi
Updated this week

Campaign Intelligence

We track campaigns with human-tagged intelligence along with AI driven insights

Written by Saimah Musvee
Updated over a week ago

Reach and Impressions

Our approach to estimating Reach & Impressions for Facebook.

Written by Saimah Musvee
Updated over a week ago

Sentiment Analysis

How do people feel about your brand?

Written by Saimah Musvee
Updated this week

Share of Voice

Identify the brand leading the metrics amongst your competition

Written by Shivani Parasher
Updated over a week ago

Timing Analysis

Strategize the timing of your content

Written by Shivani Parasher
Updated this week

Twitter Mentions

Measure the frequency of brand mentions

Written by Saimah Musvee
Updated this week

Unmetric’s Engagement Score

Calculate engagement using our customizable formulas

Written by Saimah Musvee
Updated over a week ago

Video Views

Metrics on video posts for Facebook and Instagram

Written by Shivani Parasher
Updated this week

Branded Content tab

Find out if a competitor is partnering with another brand

Written by Shruti Ramanujam
Updated this week

Identifying Organic and Promoted posts

Xia detects your competitors' promoted/paid content on Facebook

Written by Saimah Musvee
Updated this week

Customizing your Instagram Compare Overview

Get a quick lowdown on how a brand is performing on Instagram with a customizable dashboard

Written by Shruti Ramanujam
Updated this week

Instagram Campaign Intelligence

Written by Shruti Ramanujam
Updated this week

Presenting a whole new Word Cloud

We've revamped our Facebook and Twitter word clouds

Written by Shruti Ramanujam
Updated this week

Facebook Comments Word Cloud

Find out what words are most commonly used in the comments left by your brand's fans

Written by Shruti Ramanujam
Updated this week

Interaction graphs for Brand Posts

Get a timeline of the rises and falls in Interactions for separate Brand Posts

Written by Shruti Ramanujam
Updated over a week ago

Filtering and searching within Brand Posts

Search for keywords and filter by content type for Facebook Brand Posts

Written by Shruti Ramanujam
Updated this week

Plugging in Owned Reach and Impressions

Get actual data instead of estimated.

Written by Shruti Ramanujam
Updated over a week ago