Benchmarking is tricky business and more often than not we’re comparing our stats to more than one brand. Sorting your competitive sets into groups allows you to benchmark the brands within each of these groups, to understand which brand holds the advantage across a spread of metrics under the Compare section.
You can create up to 50 groups on your Unmetric dashboard!
Check out how to create your own groups below.
This is super useful for brands and agencies alike. Brands can create groups for direct competitors, brands from a specific industry and brands you own. Agencies can create separate groups for the various accounts you’re handling and even one for pitches.