Unmetric's Metrics

Our featured metrics, methodologies and more

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18 articles in this collection
Written by Lakshmi Kumaraswami, Saimah Musvee, and Shivani Parasher and 1 other

Plug in Owned Reach and Impressions

Connect your Page to Facebook Insights to get actual data instead of estimated.
Written by Lakshmi Kumaraswami
Updated over a week ago

Interaction graphs for Brand Posts

Get a timeline of the rises and falls in Interactions for separate Brand Posts.
Written by Lakshmi Kumaraswami
Updated over a week ago

Filter and search within Brand Posts

Search for keywords and filter by content type for Facebook Brand Posts
Written by Lakshmi Kumaraswami
Updated over a week ago

Instagram Campaign Intelligence

Written by Lakshmi Kumaraswami
Updated over a week ago

Metrics available for newly added brand profiles

Our new automated profile addition process ensures that you'll be able to see data in just 3 hours.
Written by Lakshmi Kumaraswami
Updated over a week ago

Presenting a whole new Word Cloud

We've revamped our Facebook and Twitter word clouds
Written by Lakshmi Kumaraswami
Updated over a week ago

A Glossary of Definitions

Understand Unmetric
Written by Saimah Musvee
Updated over a week ago

Our List of Metrics

A comprehensive list of all the metrics we cover
Written by Saimah Musvee
Updated over a week ago

Unmetric’s Engagement Score

Calculate engagement using our customizable formulas
Written by Saimah Musvee
Updated over a week ago

Identifying Organic and Promoted Posts

Xia detects your competitors' promoted content on Facebook
Written by Saimah Musvee
Updated over a week ago

Timing Analysis

Strategize the timing of your content
Written by Shivani Parasher
Updated over a week ago

Campaign Intelligence

We track campaigns with human-tagged intelligence along with AI driven insights
Written by Saimah Musvee
Updated over a week ago

Share of Voice

Identify the brand leading the metrics amongst your competition
Written by Shivani Parasher
Updated over a week ago

Twitter Mentions

Measure the frequency of brand mentions
Written by Saimah Musvee
Updated over a week ago

ART (Average Response/Reply Time)

A measure of Customer Service rates
Written by Vikram Ravi
Updated over a week ago

Reach and Impressions

Our approach to estimating Reach & Impressions for Facebook.
Written by Saimah Musvee
Updated over a week ago

Video Views

Metrics on video posts for Facebook and Instagram
Written by Shivani Parasher
Updated over a week ago

Sentiment Analysis

How do people feel about your brand?
Written by Saimah Musvee
Updated over a week ago